UTM Builder

Create trackable campaign URLs with UTM parameters.

No-code tool

UTM Best Practices

  1. Use lowercase everywhere for consistency.
  2. Replace spaces with underscores.
  3. Keep naming conventions short but descriptive.
  4. Add the final URL to the Monday briefing column.
  5. Store the URL together with the creative.
Use the final destination URL.
Advertising platform or traffic source.
Select a source first to see available mediums.
Product, promo code, or slogan.
Identify paid search keywords or targeting.
Optional ad group or creative identifier.
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