Naming Convention Builder

Generate consistent naming across your campaign management platforms

Example Full Structure

Campaign:

Ad Set:

Line Item (DV360):

Ad:

Campaign Level

Always-On Campaign:

Yes No

Campaign Date

Brand/Client

Geography

Channel

Funnel Stage

Objective

Generated Campaign Level

Fill in fields to generate name...

Ad Group/Set/IO Level

Date

Brand/Client

Geography

Topic/Product

Targeting (Optional)

Audience (Optional)

Placement (Optional)

Generated Ad Group/Set/IO Level

Fill in fields to generate name...

Line Item Level

⚠️ Primarily for DV360

Device

Bid Strategy

Optimization

Targeting

Audience

Generated Line Item Level

Fill in fields to generate name...

Ad Level

Ad Date

Geography

Format

Size (Optional - Important for Programmatic)

Topic/Product

Generated Ad Level

Fill in fields to generate name...

Naming Convention Builder

Naming Settings

Campaign Level

Ad Group/Set/IO Level

Line Item Level

Ad Level

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